

I change the conversations
that change businesses.Because the most expensive time to discover you were solving the wrong problem is after you've executed the strategy.

The Question Before the Strategy™
Sometimes organizations don't have an answer problem. They have a question problem.
Most organizations move quickly from problem to solution. But the quality of the strategy can never exceed the quality of the question behind it. Before the strategy, the plan, the campaign or the transformation, there is a question that determines everything that follows.
20+ years
Building businesses, brands and teams
$100M+
In incremental commerical influence
40+
Speaking and executive education engagements
13+
Industries of commercial experience
Award-Winning
Brands and products recognized for market impact
Top 5
National sales position achieved in under 12 months
A career shaped inside serious rooms.
Organizations and brands I’ve worked with, for, or alongside throughout my career.
A career shaped inside serious rooms.
Staying in one industry teaches you the rules. Moving across industries teaches you which rules are worth questioning.

The Question Before the Strategy™
Most consultants are hired to help find answers.
I start one step earlier: Challenge the frame. Surface the assumptions. Find the question that changes the conversation. The advantage is intersection.
The Question Before the Strategy™ isn't about being clever or provocative. It's about surfacing the questions leadership hasn't asked yet, but needs to answer before deciding what comes next.
Sometimes one better question changes the entire strategy.
"What really sets Jenn apart is her incredible ability to collaborate and elevate the ideas of those around her. She's more than just a team player; she's a team champion, adept at aligning everyone's contributions and insights to forge a cohesive path forward and ensure successful execution. "
— Bobbi Thomas, President Bobbie Thomas and CNBC Personality
Jenn had a positive impact both internally, as well as externally in the industry. Under her leadership, she helped grow a national sales footprint, landing the brand in the top 5 sales in most markets. We would recommend Jenn in a leadership role for any company looking to have a strong competitive advantage.
— Richard Clement, CEO MTL Cannabis
“Jenn brought IBM a perspective on cannabis that was difficult to find at the time. Through a two-day program with more than 20 of our senior thinkers, she helped us understand the market differently and think strategically about where IBM could play.”
— Jamie Johnson, IBM Senior Leader
“Jenn helped us see the opportunity differently. She turned market insight into a compelling commercial case that gave us the confidence to move from idea to investment.”
- Nicholas Djickman , EVP Brome Bird Care
“Jenn helped us rethink how we approached our admissions process. She developed a system that gave us a much clearer understanding of our data, helped reduce potential bias in decision-making and created a more consistent way to evaluate opportunities"
- Janice Prazoff, Head of Admissions Leo Baeck
"Jenn is the Ray Donovan of business. She walks in, sees what others aren't seeing and figures out what needs to happen next. She helped me restructure my company for investment and turned a complicated situation into a clear path forward.”
- Abi Hod, CEO Jane Dope Brands
Every organization reaches moments where the next decision matters more than the last ten years of work. Those moments don't need more activity. They need better thinking.
An experienced outside point of view when a consequential decision needs clarity from someone who has helped companies thrive during emerging, disributed, and regulated change.
You don’t hire me to add another voice to the room. You hire me to change the conversation.
Perspective is only valuable if it changes
what happens next.
I I never set out to build a career across so many industries or markets. Looking back, I realized organizations kept inviting me in for the same reason: they were facing change.
Executive Sessions
The Question Before the Strategy™. A focused engagement built around the decision, problem or opportunity that matters most right now.
Executive Advisory
Ongoing counsel to CEOs and leadership teams navigating growth, relevance, commercialization , competition, or change.
Fractional Leadership
Senior leadership inside the business when experienced thinking and operating discipline are needed without a permanent executive hire.
Market Growth
When the answer needs to become something real - from go-to-market and sales programs to partnerships, launches, learning platforms and organizational action.
What's the question your leadership team isn't asking?
If the answer matters to what happens next, it may be worth changing the conversation.
BRING ME A QUESTION.

Perspective for the decisions that matter most.

















